Posted on March 2017
And in the spring of 1835 Alfred Lord Tennyson wrote that "in the spring a young man's thoughts turn to love." With imperfect communication in relationships, the intelligent person picks the petals off a Daisy to get an accurate reading on the nature of relationship. It is in this context that I'm going to save a daisy and get right to the point.
I'm going to help you understand whether he/she loves Content Mapper, or not.
|He/She Loves Us|
|He/She Loves Us NOT|
|You have enterprise authors who contribute content to a broader function. For example, there are marketing staff, trainers, SME's, engineers and technical staff that could benefit from each other's content.||You want to implement a complex XML structure where authors need to understand the element names, proper use, coding, nuances and complexities of 30 or more XML elements and structures.|
|You want to get control of MS Word-based content and non-technical authors with business goals that do not require technical expertise.||Your non-technical departments are unwilling to adopt any kind of structured authoring methodology.|
|You are willing to implement a cross-functional initiative that meets the needs of both technical and non-technical staff across the enterprise.||Your authors are totally comfortable with a complicated XML editor where the content seems sandwiched between XML gobbledygook.|
|Your enterprise is committed to an XML architecture, but your authors are focused on improved understanding for information consumers.||Your enterprise authors do not use Microsoft Word in a Windows Operating Environment on a PC or Mac.|
|Your customers are demanding just enough, just in time information on their device of choice in their local language.||Your staff is bored with its authoring and wants to adopt a complex system because they think that DITA is "really cool."|
|You want your customers to receive a hugely increasing volume of content in their native languages.||There is no high-level management commitment to and enterprise solution for functions that use MS Word.|
|Your marketing staff, trainers, SMEs, engineers and technical staff could save money and improve performance by using each other's content.||The only project managers you can engage are technical with limited understanding of how enterprise content is created and used.|