Enterprise content management success depends on coaching, training/skills, individual performance, and team performance.
What is the real payoff for ECM?
BOTs will not be successful without content that is structured and tagged for access to the precise information the reader needs.
ECM implementors need to understand the difference between structured writing and structured mark-up. Both are required for enterprise success.
Enterprise authors and technical authors have vastly different views about what is important and useful for authoring content.