Simply XML | About Our History

Our History

Simply XML is a 3 year old company with decades of experience. Here's our story.

Simply XML’s CEO, Doug Gorman, was CEO of Information Mapping, a training, consulting and software company, for more than 20 years. We were in the process of developing some exciting Word to XML technology when a group of Europeans bought the traditional seminar and consulting businesses. The technology was spun off into Simply XML, LLC. As the name implies we are focused on helping companies easily adopt XML, including adoption across the enterprise at large for structured and semi-structured content like documentation, training materials, marketing materials, and policies and procedures.

We know structured writing. The principals and staff of Simply XML have decades of experience with information architecture, topic-based writing, and related authoring tools. We know what content consumers need and we understand how content creators need to work to meet those needs.

We know how to use technology to produce business results—in previous lives we have developed and sold authoring software to hundreds of thousands of writers. Back in the 90s, in cooperation with Arbortext and Lucent, we implemented one of the first successful SGML-based single source publishing systems. With the more recent wide-spread adoption of XML, we are now on our fifth generation of Word to XML authoring software. Our implementation of technology has been enhanced and matured by years of experience helping customers develop useful and better content.

We now want the customers we serve to help us write the next chapter of our history!